ITV has unveiled the new boss of This Morning, with associate editor Vivek Sharma stepping into the role come March. The current editor of This Morning, Martin Frizell, revealed his departure plans last November after a decade-long stint, choosing to take time off from ITV to support his wife, ex-GMTV host Fiona Phillips, following her Alzheimer’s diagnosis in 2022. Vivek, who has served as an associate editor on the show for the past 15 months, expressed his excitement in a statement: “Having grown up watching the show, it’s an incredible privilege and honour to take on the role of editor of This Morning.” He added: “Over the last 37 years, the show has become a national institution and has been responsible for some of the most memorable moments on television. It’s a cherished part of millions of people’s mornings on TV and on social media, where someone interacts with This Morning content every second.” He continued: “The team on and off camera are world-class and I can’t wait to work alongside them in my new role, as we shape the future of this iconic brand.”
Vivek Sharma is taking over from Martin Frizell as the boss of This Morning in March
(Image: ITV)
Prior to joining This Morning, Vivek lent his talents to other ITV programmes such as Lorraine and Good Morning Britain. His reign as boss kicks off on March 3, reports the Mirror. Last November, the beloved Martin, aged 65, made the heartfelt announcement that he’ll be bidding farewell to his role in Spring 2025, hinting at a shift in personal life priorities. Emotionally revealing his reasons, he said: “Next year I’m expecting my family priorities to change so I need to free up time for them. I love my team at ITV and will miss them and the thrill of live telly but it’s an always on, 24 hours a day, seven days a week commitment and I won’t be able to do both.” Reflecting on his impressive career, he added with a sense of pride: “It’s been a privilege to lead truly great presenters and producers, between us we’ve turned out more than six thousand hours of live topical telly, that’s around 20,000 items and whilst the gongs are always nice.” He continued to share his fulfillment in making a genuine impact beyond the screen: “I’m most proud of the change we made to so many lives, even saving a fair few with our campaigns on anti suicide, menopause, testicular cancer and ‘how – to’ items. This juggernaut is the toughest test for any broadcast journalist.”
