Get the latest OK! breaking news on WhatsAppOur community members are treated to special offers, promotions and adverts from us and our partners. You can check out at any time. More infoJoin us on WhatsApp Love Island UK has always been a guilty pleasure of mine, but sadly, it seems like the beloved franchise might be nearing its end. Since my early twenties, I’ve been completely engrossed in the sizzling temperatures and blossoming romances on the ITV show, as each new batch of contestants jet off to sun-soaked locations in search of love. The constant drama, fiery love triangles, friendships and unforgettable islanders made for captivating viewing, stirring up emotions as the rising stars navigated the game of love with just enough chaos to keep me hooked. I’ve been a loyal viewer since the first season in 2015, but now, in my thirties, the thrill just isn’t the same, and I know I’m not alone in feeling this way. After a lacklustre winter series, Love Island All Stars was announced, which debuted last year with Maya Jama as host. This twist, bringing together iconic islanders from past seasons, had me buzzing with anticipation. Could this be the perfect mix of nostalgia and fresh drama?

Maya Jama is currently hosting season two of Love Island: All Stars
(Image: ITV/REX/Shutterstock)

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But now, in its second series, it feels like a tired formula. The familiar buzz, the electric energy that drew me in season after season, is noticeably absent, reports Bristol Live. The returning contestants, now well-versed in the game, seem to be just going through the motions. The spark that once lit up the villa feels like it’s often dragging. As the episodes rolled on, it became glaringly obvious that Love Island All Stars wasn’t quite the smash hit ITV had hoped for. This year’s launch drew in the smallest audience – a mere 640,000 viewers – since the show first aired.

Love Island may be running out of steam
(Image: ITV)

As the season unfolded, the interactions felt contrived and the drama seemed manufactured, leaving viewers to question whether the connections were genuine or if the contestants were simply hunting for a deal post-show. The public had already seen the best of these individuals, and after the whirlwind romances and betrayals from their initial seasons, it was difficult to become invested in their journeys once more. For contestants like Casey Gorman, who has appeared on the show three years running, viewers have grown weary of the predictable narratives. As the show gears up for its finale tonight (February 17), it’s hard to ignore the fact that Love Island All Stars has signalled the decline of something that once held a special place in my heart.

This year’s show ends Monday night (February 17)
(Image: ITV)

Despite a fresh batch of contestants lined up for this summer, it seems viewers are growing tired of the usual format. While I still enjoyed this series, I couldn’t shake off the feeling that the magic had been lost amidst the shuffle of familiar faces and recycled drama. Even though die-hard fans have kept the show alive with online discussions, it’s clear that the allure and major draw it once had is no longer the same.

The series launched 10 years ago
(Image: ITV)

While it’s unclear how ITV plans to breathe new life into Love Island, fans have been vocal online about what they’d like to see. They’re calling for the return of certain games and want full control over the voting process. With a new season on the horizon (though not an All Stars edition), here’s hoping the show’s producers take note and make some much-needed changes to reignite the Love Island magic. Love Island All Stars finishes at 9pm on Monday, February 17 on ITV2

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Last Update: March 21, 2025