Cadbury shrinks size of chocolate bars to tackle obesity but they're not cheaper

Cadbury shrinks size of chocolate bars to tackle obesity but they’re not cheaper

By Kathy October 21, 2024

2 Min Read

Video LoadingVideo UnavailableClick to playTap to playThe video will auto-play soon8CancelPlay nowGet daily celeb exclusives and behind the scenes house tours direct to your inboxMore Newsletters SubscribePlease enter a valid emailSomething went wrong, please try again later.More NewslettersWe use your sign-up to provide content in ways you’ve consented to and improve our understanding of you. This may include adverts from us and third parties based on our knowledge of you. More infoThank you for subscribing!We have more newslettersShow me See OurPrivacy Notice See OurPrivacy Notice×Group 28 Get daily celeb exclusives and behind the scenes house tours direct to your inboxInvalid emailSomething went wrong, please try again later.Sign UpNo thanks, closeWe use your sign-up to provide content in ways you’ve consented to and improve our understanding of you. This may include adverts from us and third parties based on our knowledge of you. More info×Group 28Thank you for subscribing!We have more newslettersShow MeNo thanks, closeSee our
Privacy NoticeFamous chocolate brand Cadbury have decreased the size of some of the nation’s favourite chocolate bars in an effort to tackle obesity – but the prices have not been reduced. British-founded Cadbury have elected to downsize best-loved bars Double Decker and Wispa Gold, which will mean that they will be less harmful to the old waistline. Both bars are currently sold in multipacks and therefore will now be containing 200 calories less per pack.

Packs of Wispa Gold will contain 200 less calories
(Image: Amazon/Cadbury)

Boost bars, which contain caramel and biscuit inside, will be subjected to a size reduction, and so will the delicious dark chocolate Bourneville Classic. These bars are also sold in multipacks. Chomp, Fudge and Curly Wurly bars will also be brought to under 100 calories “over the next few months”, said the confectioner this week. However, if you think that saving on your calorie count will also mean saving your pennies, you’ll have to think again because there won’t be a price reduction.

Fudge bars will soon be under 100 calories
(Image: Cadbury)

According to the NHS, a quarter of adults are obese and a fifth of children aged 10 to 11. Louise Stigant, the UK managing director at Mondelēz International, the company that owns Cadbury, told The Grocer that she though limiting portion control would be beneficial to tackling childhood obesity and it is “the right approach in terms of helping parents control calories when wanting to treat their children”.
Read More
Related Articles

Colin has competition: Asda launch Sid the Sausage Dog cake and it feeds 24