Cadbury has made a significant change to their Christmas selection boxesGet daily celeb exclusives and behind the scenes house tours direct to your inboxMore Newsletters SubscribePlease enter a valid emailSomething went wrong, please try again later.More NewslettersWe use your sign-up to provide content in ways you’ve consented to and improve our understanding of you. This may include adverts from us and third parties based on our knowledge of you. More infoThank you for subscribing!We have more newslettersShow me See OurPrivacy Notice See OurPrivacy Notice×Group 28 Get daily celeb exclusives and behind the scenes house tours direct to your inboxInvalid emailSomething went wrong, please try again later.Sign UpNo thanks, closeWe use your sign-up to provide content in ways you’ve consented to and improve our understanding of you. This may include adverts from us and third parties based on our knowledge of you. More info×Group 28Thank you for subscribing!We have more newslettersShow MeNo thanks, closeSee our
Privacy NoticeCadbury has made a significant alteration to its Christmas selection boxes, and chocoholics are not happy. The beloved confectionery brand has downsized its classic Santa Selection Box by removing the a best loved snack and replacing it with a caramel Freddo, which is roughly half the size. Consumer expert Martyn James labelled the swap of the Double Decker for a caramel Freddo as an “outrageous example of shrinkflation.” “A Freddo is the lowliest of chocs and is not a fair swap for the majestic Double Decker,” he expressed. Speaking to The Sun, he also claimed that Cadbury – the company behind favourites like Dairy Milk, Twirl, Wispa, Double Decker, Fudge, Freddo and more – had “ruined” the festive favourite. This year’s Cadbury Christmas selection box weighs just 125g compared to last year’s 145g box.
This year’s selection box includes a caramel Freddo
(Image: Tesco)
According to reports, the selection boxes are now a quarter smaller than they were in 2018 when they weighed 169g. In addition to this, they have also increased their prices. In 2021, when they were slightly bigger, they could be purchased in a variety of supermarkets from around £1.25 to £2. This year, customers can look at paying from around £1.75 to £2.75 at four of the UK’s main supermarket chains, including Tesco and Asda. This isn’t the first time the confectionery company has caused an uproar among chocolate lovers. Back in 2017, Cadbury caused a social media stir when they removed Fudge from their festive selection box and replaced it with a Dairy Milk Oreo, reports Birmingham Live. Cadbury defended the decision, stating it was “to improve the mix and offer more of a variety for our fans”. However, many loyal customers were outraged by the change and one consumer declared on X, formerly Twitter, “Christmas is ruined”, while another accused Cadbury of waging a “war on Christmas”.
Cadbury fans were left shocked by the removal of the Fudge back in 2017
(Image: Newscast/Universal Images Group via Getty Images)
In response to Cadbury’s chocolate selection shake-up, some one demanded “a revolution against this chocolate tyranny”. A spokesperson for Cadbury explained: “This year we have updated the range available within our selection boxes to improve the mix and offer more of a variety for our fans.” They added: “Cadbury Fudge is still available in our small selection box and Freddo selection box but has been removed from the medium selection box to ensure we’re offering choice between the ranges.” Thankfully, the Fudge returned to the Cadbury selection box and can be found in this year’s box. Story SavedYou can find this story in My Bookmarks.Or by navigating to the user icon in the top right.Follow OK! MagazineFacebookTwitterCommentMore OnChristmasIn the News
