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Privacy NoticeForget Skims and Fendi/H&M and Balmain. It’s time to welcome the new ultimate collaboration – Greggs and Primark. The high street giants will be joining up for a new partnership, which will see them launch a clothing collection and a unique café called ‘Tasty by Greggs.’ Great name. The limited edition garments will be available to shop at 60 different stores across the UK, and you’ll have 11 pieces to choose from. We’re seeing skirts covered in sausage rolls, and jumpers with jam doughnuts proudly embroidered on the front. But actually it seems the pair are a lot more classy than our imaginations. If you’re especially eager for people to know how much you love Greggs before you’ve even opened your mouth, then there will be an exclusive boutique opening 17th–18th February in London’s Soho so that you can buy the clothes before anyone else. It’s appointment only though darling.
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The café will be located at the World’s Biggest Primark, which is in Birmingham. Lucky Birmingham. It’s time to start booking your train tickets as they will open their doors this Saturday 12th February at 8am. Valentine’s Day date anyone? The 130-seater café will be offering a menu that features customer favourites including sausage rolls, bakes, pizza, sweet treats, a range of freshly ground coffee, alongside hot food-to-go.
The café will be located in Birmingham’s Primark
Sign up for the BEST celebrity house tours and BIGGEST exclusive interviews Download OK! magazine’s FREE app and get all the gossip straight to your phone There will be plenty of opportunities to get a great photo for Instagram to show off where you’ve been. The space will include doughnut inspired seating areas, flying Vegan Sausage Rolls, a Sugar Strand Doughnut Swing and a Greggs picnic area. While Primark is a dab hand at collaborations, it will be Greggs’ first official clothing partnership since it began 83 years ago.
It is Greggs’ first collaboration with a clothing brand
Greggs’ Business Development Director who is not called Greg sadly, but instead Raymond Reynolds said, “Greggs clothing is something our customers have continually asked for, so it’s great that together with Primark we can now make our first official range available across the UK – so that fans can quite literally show their love for Greggs on their sleeves. We’ve got some great pieces that we can’t wait to share. “Our ‘Tasty by Greggs’ café will be the first of its kind, and will offer an exciting Greggs experience, underpinned by the great products and service that’s already delivered across all of our shops.” For more lifestyle features and food announcements, sign up to our daily OK! newsletter. For more information on Greggs, to check out the menu or find your nearest local shop; go to greggs.co.uk. For more information on Primark, please visit primark.com.Story SavedYou can find this story in My Bookmarks.Or by navigating to the user icon in the top right.Follow OK! MagazineFacebookTwitterCommentMore OnFashionFood
